Invite visitors to take an online legal check-up by emailing or texting a link pre consultation or as part of the onboarding process. Alternatively, ask them to complete a checkup on arrival. Legal solutions are provided in a personal report which can be emailed to themselves. A copy of the report is also emailed to your firm, creating client call back requests and building a reservoir of future business potential.
Passive marketing (minimal effort)
Pre-consultation, onboarding, website, advertising, emails,
internet promotion.
Proactive marketing (initiating opportunities)
Email marketing, data reservoir, social media advertising, business development, corporate clients, annual review reminders, family referrals.