Invite visitors to take a legal check-up which provides legal solutions in a personal report. Presented to the client on leaving or delivered at a later date; creating client call back requests and builds a reservoir of future business potential.
Reactive marketing (minimal effort)
Reception, website, advertising, emails.
Proactive marketing (initiating opportunities)
Email marketing, data reservoir, social media advertising, business development, corporate clients, annual review reminders, family referrals.